Govers, Robert <br/><br/>
Place branding :  glocal, virtual and physical identities, constructed, imagined and experienced / 
Robert Govers and Frank Go. 
 - Basingstoke, Hampshire :  Palgrave Macmillan,  2009. 
 - 324 p :  ill., maps. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780230230736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing<br/>Tourism--Marketing<br/>Place marketing--United Arab Emirates--Dubai--Case studies<br/>Tourism--United Arab Emirates--Dubai--Case studies
<br/><br/><label>LC Class. No.: </label>G155.A1  / G683P 2009