TY  - BOOK
AU  - Govers,Robert
AU  - Go,Frank M.
TI  - Place branding: glocal, virtual and physical identities, constructed, imagined and experienced 
SN  - 9780230230736
AV  - G155.A1 G683P 2009
PY  - 2009///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Place marketing
KW  - Tourism
KW  - Marketing
KW  - United Arab Emirates
KW  - Dubai
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -