TY  - BOOK
AU  - Gabay,Jonathan
TI  - Brand psychology: consumer perceptions, corporate reputations 
SN  - 9780749471736
AV  - HF5415.1255 G322B 2015
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Psychological aspects
KW  - Brand name products
KW  - Customer loyalty
KW  - Corporate image
N1  - Includes index
ER  -