What is a 21st century brand? :  new thinking from the next generation of advertising leaders / 
 What is a 21st century brand? :  new thinking from the next generation of agency leaders 
edited by Nick Kendall. 
 - 416 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749472627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / W427 2015