TY  - BOOK
AU  - Kendall,Nick
TI  - What is a 21st century brand?: new thinking from the next generation of advertising leaders 
SN  - 9780749472627
AV  - HF5415.1255 W427 2015
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -