TY  - BOOK
AU  - Morley,Michael
TI  - The global corporate brand book
SN  - 9781403996633
AV  - HD69.B7 M674G 2009
PY  - 2009///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Business names
KW  - Corporate image
N1  - Includes bibliographical references and index
ER  -