TY  - BOOK
AU  - Lindstrom,Martin
TI  - Brand sense: sensory secrets behind the stuff we buy 
SN  - 9781439172018
AV  - HD69.B7 L562B 2010
PY  - 2010///
CY  - New York, N.Y.
PB  - Free Press
KW  - Brand name products
KW  - Business names
KW  - Advertising
KW  - Psychological aspects
KW  - Senses and sensation
N1  - Includes bibliographical references and index
ER  -