Johansson, Johny K., <br/><br/>
Contemporary brand management / 
Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. 
 - 259 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452242873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / J632C 2015