TY  - BOOK
AU  - Johansson,Johny K.
AU  - Carlson,Kurt A.
TI  - Contemporary brand management
SN  - 9781452242873
AV  - HF5415.1255 J632C 2015
PY  - 2015///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Branding (Marketing)
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -