Gronlund, Jay <br/><br/>
Basics of branding :  a practical guide for managers / 
Jay Gronlund. 
 - First ed. 
 - New York, N.Y. :  Business Expert Press,  2013. 
 - 194 p. :  ill. 
 - The marketing strategy collection .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781606495926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / G766B 2013