TY  - BOOK
AU  - Gronlund,Jay
TI  - Basics of branding: a practical guide for managers 
T2  - The marketing strategy collection
SN  - 9781606495926
AV  - HF5415.1255 G766B 2013
PY  - 2013///
CY  - New York, N.Y.
PB  - Business Expert Press
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Product management
N1  - Includes bibliographical references and index
ER  -