De Chernatony, Leslie,  1953- <br/><br/>
Creating powerful brands / 
Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. 
 - 4th ed. 
 - London :  Routledge,  2013. 
 - 483 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781856178495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / D423C 2013