TY  - BOOK
AU  - De Chernatony,Leslie
AU  - McDonald,Malcolm
AU  - Wallace,Elaine
TI  - Creating powerful brands
SN  - 9781856178495
AV  - HD69.B7 D423C 2013
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -