TY  - BOOK
AU  - Linne,Larry G.
AU  - Sitkins,Patrick
TI  - Brand aid: taking control of your reputation before everyone else does 
SN  - 9780735205413
AV  - BJ1531 L466B 2015
PY  - 2015///
CY  - New York, N.Y.
PB  - Prentice Hall Press
KW  - Reputation
KW  - Character
KW  - Public opinion
KW  - Branding (Marketing)
ER  -