TY  - BOOK
AU  - Malone,Chris
AU  - Fiske,Susan T.
TI  - The human brand: how we relate to people, products, and companies 
SN  - 9781118611319
AV  - HF5415.32 M346H 2013
PY  - 2013///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Consumer behavior
KW  - Marketing |x Psychological aspects
N1  - Includes bibliographical references and index
ER  -