Loveworks : how the world's top marketers make emotional connections to win in the marketplace /
Brian Sheehan.
- 2nd ed.
- New York, N.Y. : PowerHouse Books, c2014.
- 192 p : ill. (chiefly col.).
Includes bibliographical references and index
9781576877319
Marketing Brand name products Brand name products-- sychological aspects Advertising--Psychological aspects Love in mass media