TY  - BOOK
AU  - Riezebos,Rik
AU  - Grinten,Jaap van der
TI  - Positioning the brand: an inside-out approach 
SN  - 9780415665193
AV  - HF5415.15 R539P 2012
PY  - 2012///
CY  - London
PB  - Routledge
KW  - Product management
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references and indexes
ER  -