The handbook of international advertising research / 
edited by Hong Cheng. 
 - Chichester :  Wiley Blackwell,  2014. 
 - 623 p. :  ill. 
 - Handbooks in communication and media .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781444332377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Research--Congresses.<br/>Foreign trade promotion--Research--Congresses.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF1414.4  / H362 2014