TY  - BOOK
AU  - Cheng,Hong
TI  - The handbook of international advertising research
T2  - Handbooks in communication and media
SN  - 9781444332377
AV  - HF1414.4 H362 2014
PY  - 2014///
CY  - Chichester
PB  - Wiley Blackwell
KW  - Export marketing
KW  - Research
KW  - Congresses
KW  - Foreign trade promotion
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -