Posner, Harriet, <br/><br/>
Marketing fashion :  strategy, branding and promotion / 
Harriet Posner. 
 - Second edition. 
 - 240 pages :  illustrations (chiefly colour). 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781780675664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising<br/>Clothing trade<br/>Branding (Marketing)<br/>Advertising--Fashion
<br/><br/><label>LC Class. No.: </label>HD9940.A2  / P676M 2015