TY  - BOOK
AU  - Posner,Harriet
TI  - Marketing fashion: strategy, branding and promotion 
SN  - 9781780675664
AV  - HD9940.A2 P676M 2015
PY  - 2015///
CY  - London
PB  - Laurence King Publishing
KW  - Fashion merchandising
KW  - Clothing trade
KW  - Branding (Marketing)
KW  - Advertising
KW  - Fashion
N1  - Includes bibliographical references and index
ER  -