TY  - BOOK
AU  - Mason,Henry
AU  - Mattin,David
AU  - Luthy,Maxwell
AU  - Dumitrescu,Delia
AU  - Reyes,Maria Isabel
TI  - Trend-driven innovation
SN  - 9781119076315
AV  - HF5415.5 M376T 2015
PY  - 2015///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Customer relations
KW  - Customer behavior
N1  - Includes bibliographical references and index
ER  -