TY  - BOOK
AU  - Ryan,Damian
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation 
SN  - 9780749471026
AV  - HF5415.1265 R926U 2015
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -