TY - BOOK AU - Barker,Melissa S. AU - Barker,Donald AU - Bormann,Nicholas F. AU - Roberts,Mary Lou AU - Zahay,Debra L. TI - Social media marketing: a strategic approach SN - 9781305502758 AV - HF5415.1265 B374S 2017 PY - 2017/// CY - Australia PB - Cengage Learnin KW - Internet advertising KW - Internet marketing KW - Online social networks N1 - Includes bibliographical references and index ER -