Santo, Avi, <br/><br/>
Selling the Silver Bullet :  the Lone Ranger and transmedia brand licensing / 
Avi Santo. 
 - First edition 
 - x, 319 pages :  illustrations. 
 - Texas film and media studies series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780292772540 
<br/><br/><label>Subjects--Personal Names: </label><br/>Lone Ranger (Fictitious character)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>License agreements<br/>Character merchandising<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.15  / S267S 2015