TY  - BOOK
AU  - Santo,Avi
TI  - Selling the Silver Bullet: the Lone Ranger and transmedia brand licensing 
T2  - Texas film and media studies series
SN  - 9780292772540
AV  - HF5415.15 S267S 2015
PY  - 2015///
CY  - Austin
PB  - University of Texas Press
KW  - Lone Ranger (Fictitious character)
KW  - Product management
KW  - License agreements
KW  - Character merchandising
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -