Futrell, Charles, Fundamentals of selling : customers for life through service / Charles M. Futrell, Texas A & M University. - Thirteenth edition. McGraw-Hill international edition - xxxvi, 630 pages : colour illustrations. Includes bibliographical references and index. ISBN: 9781259060557 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / F877F 2014