TY  - BOOK
AU  - Mutum,Dilip S.
AU  - Roy,Sanjit Kumar
AU  - Kipnis,Eva
TI  - Marketing cases from emerging markets
SN  - 9783642368608
AV  - HF5415.12.D44 M374 2014
PY  - 2014///
CY  - Heidelberg
PB  - Springer
KW  - Marketing
KW  - Developing countries
KW  - Case studies
N1  - Includes bibliographical references
ER  -