Brennan, Ross, 1957-

Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - 3rd ed. - Los Angeles, Calif. : Sage, c2014. - xx, 385 p. : ill.

Includes bibliographical references and index.

9781446273739


Industrial marketing
Industrial marketing--Case studies

HF5415.1263 / B736B 2014