TY  - BOOK
AU  - Earls,Mark
AU  - Willshire,John V.
TI  - Copy, copy, copy: how to do smarter marketing by using other people's ideas 
SN  - 9781118964965
AV  - HF5415 E274C 2015
PY  - 2015///
CY  - Chichester
PB  - Wiley
KW  - Marketing
KW  - Consumer behavior
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -