Ethical and social marketing in Asia : incorporating fairness management /
Incorporating fairness management
edited by Bang Nguyen, Chris Rowley.
- xxvi, 309 pages : illustrations.
- Elsevier Asian studies series .
Includes bibliographical references and index.
9780081000977
Export marketing--Moral and ethical aspects--Asia. Marketing--Asia. Marketing--Moral and ethical aspects--Asia. Social marketing--Asia.