Ethical and social marketing in Asia : incorporating fairness management / Incorporating fairness management edited by Bang Nguyen, Chris Rowley. - xxvi, 309 pages : illustrations. - Elsevier Asian studies series .

Includes bibliographical references and index.

9780081000977


Export marketing--Moral and ethical aspects--Asia.
Marketing--Asia.
Marketing--Moral and ethical aspects--Asia.
Social marketing--Asia.

HF5415.12.A78 / E834 2015