TY - BOOK AU - Nguyen,Bang AU - Rowley,Chris TI - Ethical and social marketing in Asia: incorporating fairness management T2 - Elsevier Asian studies series SN - 9780081000977 AV - HF5415.12.A78 E834 2015 PY - 2015/// CY - Amsterdam PB - Elsevier KW - Export marketing KW - Moral and ethical aspects KW - Asia KW - Marketing KW - Social marketing N1 - Includes bibliographical references and index ER -