Media management :  a casebook approach / 
C. Ann Hollifield [and three others]. 
 - Fifth edition. 
 - 416 pages :  illustrations. 
 - Routledge communication series .
<br/><br/>Includes bibliographical references (pages 377-397) and indexes. 
<br/><br/><label>ISBN: </label>9781138901025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>P96.M34  / M424 2016