TY  - BOOK
AU  - Hollifield,C.Ann
AU  - Wicks,Jan LeBlanc
AU  - Sylvie,George
AU  - Lowrey,Wilson
TI  - Media management: a casebook approach 
T2  - Routledge communication series
SN  - 9781138901025
AV  - P96.M34 M424 2016
PY  - 2016///
CY  - New York, N.Y.
PB  - Routledge
KW  - Mass media
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (pages 377-397) and indexes
ER  -