TY  - BOOK
AU  - Roper,Stuart
AU  - Fill,Chris
TI  - Corporate reputation: brand and communication 
SN  - 9780273727590
AV  - HD59.2 R663C 2012
PY  - 2012///
CY  - Harlow
PB  - Pearson
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Reputation
KW  - Customer relations
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -