TY - BOOK AU - Horlings,Sandra AU - Ind,Nicholas TI - Brands with a conscience: how to build a successful and responsible brand SN - 9780749475444 AV - HD60 B726 2016 PY - 2016/// CY - London PB - KoganPage KW - Social responsibility of business KW - Business ethics N1 - Includes bibliographical references and index ER -