TY  - BOOK
AU  - Light,Larry
AU  - Kiddon,Joan
TI  - Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands 
SN  - 9780134507835
AV  - HF5415.1255 L533S 2016
PY  - 2016///
CY  - Old Tappan, N.J.
PB  - Pearson
KW  - Branding (Marketing)
KW  - Management
KW  - Brand name products
KW  - Product life cycle
ER  -