McGhie, Austin <br/><br/>
Brand is a four letter word :  positioning and the real art of marketing / 
 Positioning and the real art of marketing 
Austin McGhie. 
 - Charleston :  Advantage,  ©2012. 
 - 281 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781599323275 
<br/><br/><label>LCCN: </label>2012933449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Success in business<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / M323B 2012