TY  - BOOK
AU  - Bowman,Jeffrey L.
AU  - Katz,Jeremy
TI  - Reframe the marketplace: the total market approach to reaching the new majority 
SN  - 9781119100256
AV  - HF5415.332.M56 B685R  2015
PY  - 2015///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Minority consumers
KW  - Marketing
KW  - Cross-cultural studies
N1  - Includes bibliographical references and index
ER  -