Chipchase, Jan <br/><br/>
Hidden in plain sight :  how to create extraordinary products for tomorrow's customers / 
Jan Chipchase with Simon Steinhardt. 
 - 239 p. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780062125699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>New products.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C446H 2013