TY  - BOOK
AU  - Chipchase,Jan
AU  - Steinhardt,Simon
TI  - Hidden in plain sight: how to create extraordinary products for tomorrow's customers 
SN  - 9780062125699
AV  - HF5415.2 C446H 2013
PY  - 2013///
CY  - New York, NY
PB  - HarperBusiness
KW  - Marketing research
KW  - New products
KW  - Consumer behavior
N1  - Includes bibliographical references
ER  -