Wirtz, Jochen. <br/><br/>
Essentials of services marketing / 
Jochen Wirtz, Patricia Chew, Christopher Lovelock. 
 - 2nd edition. 
 - 679 pages :  illustrations. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789810686185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / W577E 2013