TY  - BOOK
AU  - Wirtz,Jochen
AU  - Chew,Patricia
AU  - Lovelock,Christopher
TI  - Essentials of services marketing
SN  - 9789810686185
AV  - HD9980.5 W577E 2013
PY  - 2013///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -