Andrews, Marc, 1978-

Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren. - Amsterdam : Bis Publishers, 2014. - 190 p. : ill. (chiefly col.).

Includes bibliographical references

9789063693145


Advertising--Psychological aspects.
Persuasion (Psychology)
Visual communication

HF5822 / A627H 2014