Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - Seventh edition, Global edition 
 - 496 pages :  colour lillustrations. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781292093635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.123  / C568I 2016