Malhotra, Naresh K. <br/><br/>
Essentials of marketing research :  a hands-on orientation / 
Naresh K. Malhotra. 
 - Global edition. 
 - 432 pages :  color illustrations. 
 - Always learning .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292060163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M343E 2015