TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Essentials of marketing research: a hands-on orientation 
T2  - Always learning
SN  - 9781292060163
AV  - HF5415.2 M343E 2015
PY  - 2015///
CY  - Boston, Mass.
PB  - Pearson
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -