Beemer, C. Britt, The customer rules : the 14 indispensible, irrefutable, and indisputable qualities of the greatest service companies in the world / C. Britt Beemer, Robert L. Shook. - xvii, 332 pages. Includes bibliographical references and index ISBN: 9780071603652 Subjects--Topical Terms: Customer relations LC Class. No.: HF5415.5 / B435C 2009