Wirtz, Jochen <br/><br/>
Services marketing :  people, technology, strategy / 
Jochen Wirtz, Christopher Lovelock. 
 - Eighth edition 
 - 783 pages :  illustrations (chiefly colour). 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781944659011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Professions --Marketing<br/>Service industries --Marketing<br/>Customer services --Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13   / W577S 2016