TY  - BOOK
AU  - Hegarty,John
TI  - Hegarty on advertising: turning intelligence into magic 
SN  - 9780500515563
AV  - HF5810.H43 H432H 2011
PY  - 2011///
CY  - London
PB  - Thames & Hudson
KW  - Hegarty, John
KW  - Advertising executives
KW  - Biography
KW  - Advertising agencies
KW  - Management
N1  - Includes index
ER  -